Brainsteering: A Better Approach to Breakthrough Ideas PDF

Brainsteering: A Better Approach to Breakthrough Ideas The Coynes logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results Publishers WeeklyFrom business strategists and brothers Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas Brainsteering is a comprehensive, research based, tried and tested approach to the principal challenge in business and life how to consistently and effectively create powerful new ideas Brainsteering offers a way out of fruitless brainstorming sessions In the tradition of the Heath Brothers Made to Stick and Gordon Mackenzie s Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation


10 thoughts on “Brainsteering: A Better Approach to Breakthrough Ideas

  1. Adrian Quintanilla Adrian Quintanilla says:

    Great book to structure a creativity


  2. May Ling May Ling says:

    I was looking for a bit of insight into describing how the brain creates ideas, as I couldn t figure out how to help others unlock their creativity While some will likely balk at the idea of putting a framework around creativity, others, I believe will appreciate what the author attempts to do Many good insights which t


  3. Fred Rose Fred Rose says:

    This is a good book, in conjunction with something like the Business Model generation or other tools methods you might use where you are generating lots of ideas Some good advice on how to structure the brainstorming ideation around questions, in order to to beeffective It s straightforward but a quick read and some wort


  4. Gary Gary says:

    A pretty good book that adresses being creative through asking the right questions and tells about formulationg RIGHT questions Also gives useful advice on use of statistics for creativity and gives stories of succesful entreprenuers in the book.


  5. Kathleen Rainwater Kathleen Rainwater says:

    By adding just the right amount of structure , and asking just the right questions in the brainstorming process, brainsteering helps you to get to the next level of idea generation and problem solving.


  6. Kim Tỏi Kim Tỏi says:

    The book is the collection of questions which guide you to generate questions and choose the best one to bring you to success.


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