Mobile Persuasion: 20 Perspectives of the Future of

Mobile Persuasion: 20 Perspectives of the Future of Behavior Change The mobile phone will soon become the most powerful channel for persuasion This book presentsperspectives on how mobile devices can be designed to motivate and influence people and how this emerging trend will change the way you live, work, and playContributing Authors Ian Bogost, Peter Boland, Sunny Consolvo, Martin Cooper, Erik Damen, Will Dzierson, Dean Eckles, BJ Fogg, Paul Hedtke, Peter Heywood, Rachel Hinman, Eric Holmen, Alex Kass, George LeBrun, Deb Levine, Jerry Michalski, Eric Paulos, Michael Sarfatti, Ian Smith, Mirjana Spasojevic, Sebastien Tanguay, Josh Ulm, Steffen P Walz, Sean White


About the Author: B.J. Fogg

B.J Fogg is the founder and director of the Behavior Design Lab at Stanford In addition to his research, Fogg teaches Boot Camps in Behavior Design for industry innovators and also leads the Tiny Habits Academy helping people around the world One of Fortune s 10 New Gurus You Should Know, he lives in Northern California and Maui.source



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