Record Label Marketing: How Music Companies Brand and


Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketedFully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alikeAs with previous editions, the third edition is accessible for readers new to marketing or to the music business The book addresses classic marketing concepts while providing examples that are grounded in industry practiceArmed with this book, you ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital eraFeatures new to this edition include Social media strategies including step by step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PRAn in depth look at SoundScan and other big data matrices used as tools by all entities in the music businessAn exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music AssociationThe robust companion website, focalpress cw macy, features weblinks, exercises, and suggestions for further reading Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans


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