The Marketing Gurus: Lessons from the Best Marketing Books

The Marketing Gurus: Lessons from the Best Marketing Books of All Time Since , Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year Soundview s summaries have won it acclaim as the definitive selection service for sophisticated business book readersFor the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume The Marketing Gurus includes two all new, previously unpublished summaries The Tipping Point by Malcolm Gladwell and Crossing the Chasm by Geoffrey MooreOther featured books include Positioning by Jack Trout and Al RiesKotler on Marketing by Philip KotlerThe Popcorn Report by Faith PopcornThe Anatomy of Buzz by Emanuel RosenPurple Cow by Seth GodinRelationship Marketing by Regis McKenna And The Marketing Gurus distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved

10 thoughts on “The Marketing Gurus: Lessons from the Best Marketing Books of All Time

  1. Claire Claire says:

    I found the summaries contained in this book to be a bit hit miss I struggled occassionally as many of the examples anecdotes were quite dated, the book was published in 2006 but covers summaries of marketing texts fromthan two decades earlier Not such a problem in themselves, these books can t help that they were written years ago, but I felt that whoever had written the summaries could have addressed or acknowledged this better or at all I d hoped I might

  2. Ayat Saleh Ayat Saleh says:

    Normally, any research starts by background reading in which the key players in that research topic should be identified This book is a great start for any marketing management research if you are new to marketing, then this book will introduce you to the main gurus so you can start building your knowledge in this area Later on,books and resources are needed as this book will act only as a base.

  3. Kai Shuen Kai Shuen says:

    An introductory and cursory read of 12 marketing books in one go The book serves to give an exposure on these marketing concepts Often times the concepts are not clearly articulated, thus not well understood when read However, the book is good enough to provide exposure on these concepts so that if you would like to knowabout them, you can pick up the actual book to read It is also interesting to read this book now after almost 15 years since it was published, we ca

  4. Sneha Sneha says:

    The only marketing concept that felt current was Philip Kotler s

  5. Soumya Jain Soumya Jain says:

    Hopelessly dated Avoid at all costs, unless you want to research how off the mark cutting edge marketing thinking can appear with the passage of a few decades.

  6. Fernando Perez Fernando Perez says:

    Great read, learned a lot from different marketers.

  7. Cj Rey Cj Rey says:

    Wildly outdated but still some hidden gems and plenty of good reminders.

  8. Linda Linda says:

    I greatly appreciated the idea behind Marketing Gurus take 20 top marketing books and condense them down to the good stuff how to get products to customers hands and make them like paying for it Some books have been so quoted and emulated like Relationship Marketing and Unleashing the Killer App that it s nearly useless to go over their lessons Some are completely outdated like Up the Loyalty Ladder , still burbling on about snappy ads on radio and newspaper channels , using exam I gre

  9. Jim Rossi Jim Rossi says:

    Marketing, said Peter Drucker, is seeing your business through the customer s eyes The Marketing Gurus features the best marketing writing since Drucker in condensed book format It s a whole marketing bookshelf in one volume, and you can jump in anywhere you like Some sections I did not read others, like Rosen s Anatomy of Buzz, I read three times My expression for this is, News You Can Use.

  10. Kenneth Kenneth says:

    So far it feels like a reader s digest of hollow marketing texts I refer to them as texts because the summaries feel just like a compilation of cliff s notes of your favorite business school curriculum Still all of the concepts are fascinating Not a good leisurely read though I dont know if i should expect it to be considering the subject matter

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